Email marketing tools
MailerLite Review: Features, Pricing, Pros and Cons
An independent MailerLite review: what it does, who it suits, the 2026 plan changes, real limitations, and when another email platform is the better choice.
8 min read
Independent guides · facts checked 29 October 2026
Is MailerLite the right email tool for you?
Friendly, plain-English guides to email marketing and an honest MailerLite review, including when another tool suits you better.
Affiliate link: we may earn a commission. Disclosure
MailerLite at a glance
- Free plan subscribers
- 250
- and 2,500 emails a month
- Paid plans from
- $12/mo
- Comfort; Power from $25
- Annual billing discount
- 10%
- Priced by
- Active subscribers
USD, smallest list size. How MailerLite pricing works
The short version
What is email marketing, really?
It’s permission-based. You send useful emails to people who asked to hear from you: a newsletter, a welcome series or a launch announcement.
You own the audience. Social algorithms decide who sees your posts. Email reaches everyone who subscribed.
Software does the heavy lifting. A platform like MailerLite handles signup forms, design, sending and unsubscribes.
Who it suits
Built for small teams that want to get on with it
MailerLite covers the core of email marketing in an approachable interface. In our view, these groups get the most out of it.
Freelancers and consultants
Send a monthly update to clients and leads without learning a complex marketing suite.
Creators and newsletter writers
Publish a regular newsletter, grow it with forms and landing pages, and optionally charge for it through Stripe.
Small shops and e-commerce
Connect a Shopify or WooCommerce store and send welcome, product and follow-up emails.
Nonprofits and community groups
Keep supporters informed. MailerLite lists a 30% nonprofit discount on paid plans.
Who might look elsewhere? Teams that need a built-in sales CRM, or creators who want a large free list. See our MailerLite alternatives comparison.
A look inside
What you can do with MailerLite
Real screens from MailerLite, with our summary of each feature. Some features depend on your plan.
Email editors
Design emails without touching code
Build newsletters from ready-made blocks with drag & drop, write plain letter-style emails in the simple editor, or paste in your own HTML.
Automation
Welcome every new subscriber automatically
Map out welcome series and follow-ups on a visual canvas: pick a trigger, add emails and delays, and let it run.
Forms & pages
Grow your list with forms, pop-ups and landing pages
Collect subscribers on your own website or on hosted pages, so you don’t need a separate tool to get started.
Segments, groups and fields
Organize subscribers and send each group the emails that are relevant to them.
Selling with Stripe
Digital products, bookings and paid newsletter subscriptions, according to MailerLite’s features page.
A/B testing on every plan
Test subject lines, sender names or send times, including on the Free plan.
Guides
Start here
Email marketing tools
MailerLite Pricing Explained: Plans, Limits and Discounts
How MailerLite pricing works after the June 2026 plan update: the Free, Comfort, Power and Enterprise plans, what drives the price, and how to estimate your cost.
4 min read
Email marketing tools
Getting Started with MailerLite: A Beginner’s Setup Guide
A step-by-step beginner’s guide to MailerLite: create your account, set up your audience, build a signup form, and send your first campaign.
6 min read
Email marketing comparisons
MailerLite Alternatives: Brevo, Mailchimp, Kit and ActiveCampaign
A fair comparison of MailerLite with Brevo, Mailchimp, Kit and ActiveCampaign: pricing models, free plans, strengths, and which tool suits which kind of business.
4 min read
Email marketing basics
Email Marketing: A Complete Guide for Small Businesses
What email marketing is, why it works, how to build a list responsibly, plan a newsletter, automate, stay out of spam folders and measure what matters.
4 min read
Small business marketing
E-commerce Email Marketing: The Flows Every Online Store Needs
How to run email marketing for an online store: welcome, abandoned cart, post-purchase and win-back flows, timing, discounts and the metrics that matter.
8 min read
Compare
MailerLite and the alternatives
Each platform charges for something different, and that matters more than the headline price.
| Criteria | MailerLite | Mailchimp | Kit | Brevo | ActiveCampaign |
|---|---|---|---|---|---|
| Free plan | 250 subscribers | 250 contacts | Up to 10,000 subscribers | 300 emails/day | None (14-day trial) |
| Priced by | Subscribers | Contacts | Subscribers | Emails sent | Contacts |
| Known for | Approachable all-rounder | Broad marketing suite | Creator newsletters | Volume sending | Advanced automation & CRM |
Questions
Frequently asked questions
Is l3ttr.com part of MailerLite?
No. l3ttr.com is an independent publication. We are not owned by, endorsed by or officially affiliated with MailerLite. Some of our links are affiliate links — see our affiliate disclosure.
Does MailerLite have a free plan?
Yes. As of 29 October 2026, the Free plan covers up to 250 subscribers and 2,500 emails per month, with 2 user seats. MailerLite reduced these limits in June 2026, so older articles may quote higher numbers. Check the official pricing page for current limits.
How much does MailerLite cost?
Paid plans are priced by the number of subscribers. MailerLite’s pricing page lists Comfort from $12/month and Power from $25/month at the smallest list size, with a 10% discount for annual billing. Our pricing guide explains how the tiers work.
Is MailerLite the best email marketing tool?
There is no single best tool. MailerLite is a strong fit for many small businesses and creators who want an approachable editor, automations and landing pages at a modest price. If you need advanced CRM features, very large free lists or sales pipelines, an alternative may suit you better.
Do I need a website to start email marketing?
No. You can collect subscribers with a hosted landing page and send campaigns without a website of your own. Our getting started guide walks through the steps.
Try it on your own content
MailerLite’s Free plan lets you build a form, design an email and send to up to 250 subscribers without paying.
Affiliate link: we may earn a commission. Disclosure